Lauren | 22 | Sydney
This blog contains all things I find beautiful, amusing, interesting, delicious, or inspirational. Much like myself...it's a bit of a mix of everything.
By Lena O’Donoghue
Wollongong, August 18, 2014: Starting a business is a daunting career
prospect at the best of times, however Lauren Eishauer tells of her
success story in overcoming the odds to open her own photography
business ‘LGE Photography’ despite the highly competitive industry.
Eworal Bay, Feb 2014 by Lauren Eishauer
Photography has always been a passion for Lauren, who was given her first camera by her grandmother at age six. Although she describes her initial photos as being typical of any enthusiastic child with a camera, her interest stuck with her and blossomed at age sixteen. It was at this point that she decided to devote more time and energy into what was previously just a hobby.
Encouraged by her friends who recognised she had a talent and eye for beautiful images, Lauren began to develop a business that is targeted primarily to women aged between twenty and forty years who are engaged, pregnant or with young families. However, her range and experience is also flexible to include nature and landscape photography. LGE Photography targets these people who are looking to capture the special moments in their lives. Lauren highlights that “Memories will always fade and become blurred and dream like, but whatever you manage to capture in a photograph is yours to keep forever.”
Although the business to date has been a success and an enjoyable experience, it has not been without difficulties. Lauren explains, “The main issue I have had is knowing what to charge, especially when it comes to working with friends or family. Most people don’t realise how many hours go into the production of professional photography. If I look at how much I charge and compare this to the time spent plus running costs…I probably don’t even hit minimum wage per hour.”
One witness of LGE’s growing success is Lauren’s boyfriend Max O’Donoghue, who is impressed by her drive to take a plunge into the business world. He comments, “It’s really inspiring to see how hard Lauren has worked on the business and its proof that starting a business is possible if you have the motivation and passion.”
Any advice for passionate photographers? Lauren says that a few free photo shoots to demonstrate your skills also doesn’t hurt and not to become disheartened or intimidated. With proper knowledge and confidence in your own abilities, it is certainly more than possible.